WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

State television alleged the app — without offering specific evidence — gathered user information to send to Israel.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

Mobile phone app logos for, from left, Facebook, Instagram and WhatsApp in are photographed in New York on Oct. 5, 2021.

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

WhatsApp's new Channel discovery tools and in-app promotions mark a shift toward monetizing messaging, with rollout in over ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

WhatsApp has announced that it’s adding ads to the popular messaging app, though the initial implementation promises to be ...