It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Discover top Xbox games filled with action, adventure, and fun. Whether you're into RPGs or shooters, these must-play titles ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

Xbox executive Phil Spencer hinted at this possibility in an interview with Bloomberg that was published on Wednesday. As he ...

Xbox calls this a "refresh" in the announcement post on its website, and indeed it doesn't change up a lot in terms of design ...

Rumors have been flying all year that Xbox is working on a PC gaming handheld. On Wednesday, Microsoft Gaming CEO Phil ...

The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.

Hoping to get your hands on an Xbox handheld console? Well, the company says it's not launching any time soon.

Microsoft is in a weird place with its current console offerings, but it looks like the company is planning to take launch a ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.