Owain is the CRM Editor at TechRadar. He spends his time getting hands on with CRM platforms, interviewing key players from across the industry, researching the CRM market, and attending industry ...

Through my work with large-scale sales organizations, I've identified several critical shifts that characterize the most successful modern customer engagement strategies. And, more importantly, I've ...

Pega's Chief Technology Officer Don Schuerman discusses how their newest tool, Pega Agent Experience, enables any workflow to be transformed into an agent-driven experiences while reducing the ...

Faced with countless brands offering similar services and persuasive salespeople, what can you do to attract customers to ...

Oracle today announced that it has been named a Leader in the 2024 Gartner® Magic Quadrant™ for CRM Customer Engagement Center for Oracle Fusion Cloud Service, part of Oracle Fusion Cloud Customer ...

From streamlining operations and enhancing customer relationships to driving growth and innovation, Kehinde Ogundare shares ...

IFF (NYSE: IFF) today unveiled its newly redesigned corporate website, marking a significant leap in scale, performance and commitment to top-tier digital experiences. The revamped site offers a ...

Automation is redefining lead generation. The shift from manual to intelligent, data-driven systems provides a pathway to ...

It’s often said that accounting is the language of business—and that language is typically numbers and data. But for some ...

Among all potential avenues of digital marketing, nothing comes close to the power of email marketing to generate leads, reach people, and guarantee conversion. However, to execute, customize, and str ...

SAP made one of the most heavily promoted news announcements in recent history. But why SAP Business Data Cloud, and why now?