Christopher Kempczinski wollte eigentlich nur sein neustes «Produkt», den «Big Arch», vorstellen. Es folgen Spott und Häme: «Als ob er noch nie zuvor einen Burger gesehen hätte.» ...

Im Gespräch mit XXXLutz und Christoph Tilley von der Produktionsfirma MXR über die künftige Rolle des Menschen in der Werbung ...

Bevor wir alle aus unseren klassischen Fernsehabenden endloses Netflix-Streaming gemacht haben, hat TV-Werbung irgendwie ganz ...

McDonald's reported quarterly earnings and revenue that topped analysts' expectations as its value push wins back customers. Buzzy promotions — like its Grinch Meal and Monopoly promotion — have ...

McDonald's has doubled down on value messaging to customers with Extra Value Meals and Snack Wraps, which boosted sales in the fourth quarter. But some franchisees are standing ground in their ability ...

Budget-conscious Americans are returning to McDonald’s as the fast-food giant doubles down on value meals, discounted bundles and limited-time promotions aimed at stretching diners’ dollars. The ...

Profits were up as the fast-food giant focused on price-conscious customers. But the company said it would cut back on financial support for franchisees. By Julie Creswell McDonald’s bet on value meal ...

McDonald’s is offering a few customers a special Valentine’s meal this year – Chicken McNuggets and caviar. Starting at 11 am ET on Tuesday, McDonald’s is giving away a limited number of kits ...

Editor's note: The McDonald's McNugget Caviar kits have sold out on Tuesday, Feb. 10. Click here for the latest. McDonald's is gearing up for Valentine's Day with a luxurious new treat for the more ...

Valentine’s Day is known as the day to celebrate all things love—and also a day for expensive dates. However, a new offering from one of your favorite fast food chains may have you skipping the white ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Credit: McDonald's Eating ...

McDonald’s is hopping on a viral food trend by offering up a free McNugget Caviar kit exclusively online today. That’s right — chicken McNuggets topped with caviar. “The crispy, golden goodness of our ...