Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday, giving advertisers a better view into what audiences are ...

GRAND RAPIDS, Mich. — Cold December temperatures didn’t stop a heated start to Tuesday at the Michigan State Capitol, centering around one of the most controversial issues in state and local politics: ...

In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.

ANGELES. CONVERSATIONS ON ARTIFICIAL INTELLIGENCE THIS MORNING IN JUPITER, GOVERNOR RON DESANTIS HOSTED A PANEL DISCUSSION TALKING ABOUT DATA CENTERS AND THE USE OF AI IN FLORIDA. OUR REPORTER, RACHEL ...

The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it becomes the default Google Search experience, your website will starve for clicks. There’s one problem, though: ...

OpenAI is notifying some ChatGPT API customers that limited identifying information was exposed following a breach at its third-party analytics provider Mixpanel. Mixpanel offers event analytics that ...

MEMPHIS, Tenn. — xAI plans to add around 88 acres of solar panels surrounding its Colossus supercomputer facility in southwest Memphis. The artificial intelligence company found by Elon Musk presented ...

The Brief keeps Texas voters and political observers up to speed on the most essential coverage of their elected officials, the policies that shape their daily lives and the future of our great state.

LANSING — A United Kingdom-based company wants to build a $120 million data center downtown, with the potential to provide hot water for downtown buildings and provide more than $1 million annually ...

Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. Query groups uses AI to cluster similar ...