Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action.

Melissa Horton is a financial literacy professional. She has 10+ years of experience in the financial services and planning industry. Eric's career includes extensive work in both public and corporate ...

Lipinski's 'rule of five' has been the leading measure of 'drug-likeness' for many companies since its publication 10 years ago. However, recent trends reveal that the physical properties of molecules ...

This book will examine the common failure to notice critical information due to bounded awareness. The book will document a decade of research showing that even successful people fail to notice the ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Khadija Khartit is a strategy, investment, ...

From dough whisks to bench scrapers — our tested favorites are essential for baking great bread. As Food & Wine's Testing Editor, Jennifer's work focuses on finding the best tools for all sorts of ...