In just two short years, Parade has carved out a level of success unheard of in an industry filled with shopping mall brands we've frequented since junior high. As the Gen Z of underwear companies, ...

Parade, the direct-to-consumer underwear brand that launched in 2019 and quickly became a cult favorite, is officially entering the bralette market. The company recently launched two new bralettes — ...

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Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? There's nothing like the pure happiness you feel when slipping off your bra ...

When it comes to shopping for women’s undergarments, it often feels like the odds are not in our favor. Even something as simple as a bralette can have so many variables: Does it pinch? Will the ...

Shopping for a bra or bralette that feels good and fits well can come with a ton of trial and error. Our editors have tested dozens of bra brands, so to help, we're ...

Intimates brand Parade quickly gained a large following when it was founded in 2019: Before it even launched, the direct-to-consumer brand had amassed a waitlist of over 70,000 shoppers. A Select ...

Emily Ratajkowski, Jenna Ortega, and several other celebrities have worn this editor-tested Fleur Du Mal Luxe Triangle Bra. We’ve spotted Taylor Swift wearing Fleur du Mal several times, including on ...