Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of ...
A TV advertising company has been caught out for lying to consumers and leaving fake reviews on its website. The Commerce ...
The Oscars are heading to YouTube in 2029 as part of a new exclusive partnership. Four GOP congressmen defied party ...
Claims surrounding a "Pluribus" ad on a smart fridge sending a woman to the psychiatric hospital fell apart, after the ...
NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements ...
Smart TVs and streaming boxes analyze what you watch and sell that data to advertisers. Here’s how it works and what you can ...
The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the ...
A store selling well known brands through infomercials has been found guilty of falsifying customer product reviews; getting staff who had ever used the goods to pen positive write ups. The TV shop ...
There's a lot that goes into a network's decision of whether they'll greenlight a new TV series or not. From types of ...
And because smarter ads need smarter targeting, NBCU is also unveiling a new cross-platform tool called LIVE Total Impact. It ...
Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very ...
The MM+M editorial team was heartened by the progress made treating Alzheimer’s disease, the case of KJ Muldoon and ...