Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of ...

Retail media may cross Rs 30,000 Cr in 2026, capturing 15.0% of total ad revenue, linear TV viewership likely to fall at a ...

Global headwinds may be slowing markets elsewhere, but India’s ad industry is powering ahead, and is expected to cross Rs 2 ...

Experts warn India’s fast-growing CTV market lacks unified measurement and device-level transparency, risking unsustainable ...

As Indian cricket rights soar into multi-billion-dollar territory while revenues lag, the real question is why broadcasters ...

The Xiaomi Internet Partner Conference brought together top developers, advertisers, and digital industry leaders. Three new ...

Remember “Bijli hai shakti, isey vyarth na jalao”? Or “Mile sur mera tumhara”? An entire generation grew up with public service advertisements that shaped collective consciousness around energy ...

JioStar wants to exit its current media rights deal with ICC worth $3 billion. What does this mean for India's sports ...

In India, the live telecast of the India vs UAE U19 Asia Cup match will be available on Sony Sports Network. The live ...

Meta Platforms is launching an Instagram for TV app, currently in testing on Amazon Fire TV, to showcase its short-form Reels ...

Reliance-owned JioStar’s exit from the costly ICC media-rights deal signals a deeper shift in India’s cricket economy, ...

JioStar is reportedly renegotiating or exiting its $3 billion ICC media rights deal due to mounting financial losses, with ...