Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of ...
Experts warn India’s fast-growing CTV market lacks unified measurement and device-level transparency, risking unsustainable ...
Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the ...
As Indian cricket rights soar into multi-billion-dollar territory while revenues lag, the real question is why broadcasters ...
In India, the live telecast of the India vs UAE U19 Asia Cup match will be available on Sony Sports Network. The live ...
Meta Platforms is launching an Instagram for TV app, currently in testing on Amazon Fire TV, to showcase its short-form Reels ...
6don MSN
The Business of Cricket: Reliance Seeks To Exit $3-Billion ICC India Deal — Crisis or Correction?
Reliance-owned JioStar’s exit from the costly ICC media-rights deal signals a deeper shift in India’s cricket economy, ...
JioStar is reportedly renegotiating or exiting its $3 billion ICC media rights deal due to mounting financial losses, with ...
In 2025, Zubeen Garg, Satish Shah, and Dharmendra were among the many treasures that the Indian film industry lost.
The bigger impact of the deal is expected on the film production and theatre business if Netflix continues to drive its ...
YouTube TV is launching new genre-based subscription plans in the U.S. early next year, including a dedicated sports package ...
As a child, I would fire back at my grandmother, saying, “If her son is dark, of course I look like him!” That little bit of ...
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