If you use a broad audience, you're going by the "if you're lucky" method. For example, everyone needs windows, but for B2B marketers that original broad target group ("everyone") can be divided into ...

And that won't get you anywhere. For example, you may think that your target audience is something like soccer moms, so you have spent your targeted advertising on women age 25-44. But the audience ...

Market segmentation is a process that helps gather different consumers of similar tastes into the same groups – to make it easier to tailor your product/service and target a viable audience, rather ...

Target's market share for Black consumers is around 18% and its core audience is millennials at around 38%, Merians Penaloza told USA TODAY. Those two groups tend to shop companies that align with ...

Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in ...