"Red Cup Day," a favorite Starbucks holiday tradition that offers customers free reusable cups, takes place this week -- but there's a catch.

Customers who return to Starbucks with the custom cup, or any reusable cup, will receive a 10-cent discount on their order and Starbucks Rewards members can earn 25 stars when they bring back their reusable red cup for future orders.

Red Cup Day, the iconic event by Starbucks, is finally back for its customers in 2024. Celebrated across all outlets of Starbucks around the world, the day has become a tradition at the coffee chain since its commencement in 1999.

Following the return of the holiday menu at Starbucks, the merriment continues with the company's annual reusable red cup giveaway.

Holiday drink season has arrived with cafes and restaurants across the country now serving peppermint, gingerbread and cookie-flavored beverages in "red cups." Why it matters: Businesses are capitalizing on holiday cheer to create a buzz and drive sales.

Starbucks Red Cup Day has become an unofficial harbinger of the holiday season for fans of the coffee chain. Here's a look at what makes Red Cup Day special.

Starbucks announced the return of red cup day for 2024. What is red cup day? Here's everything you need to know about the free reusable cups.

Memphis Starbucks workers took part in a nationwide strike on Red Cup Day, demanding changes from the Seattle-based chain.

"Red Cup Day," a favorite Starbucks holiday tradition that offers customers free reusable cups, takes place this week -- but there's a catch.