Scholars of communication from Africa and Europe have called for the deployment of strategic communication as a tool for ...

Social media platforms have brought the whole world closer and made it easy to talk with your loved ones more efficiently ...

The Plateau state government, in collaboration with the Nigerian Institute of Social Media Analysts, the Police School of ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

Social media channels have become an increasingly crucial and largely untapped opportunity for organizations to build relationships with their customers. According to a survey Genesys conducted in ...

With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Millennials and Gen Z are redefining B2B transactions, seeking brand connections that resonate personally. A strong digital ...

By adding broad public social media listening ... to bring this channel together with other modes of communication, resulting in siloed customer data and disconnected journeys.

Vertiv, Shopify, Mondelez International, Concentrix, and Expedia Group are the five Social Media stocks to watch today, ...

With customer data, businesses can customise promotions, services and communication to align with what consumers desire ...

The Better Business Bureau (BBB) is asking consumers to use extra caution when publicly posting on social media to resolve an issue with a business. The Wisconsin BBB warns that fraudsters are ...