Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The marketing world is full of buzzwords: "omnichannel," "integrated advertising," "customer ...

Clear goals, objectives and targets will help ensure that measurable progress in your strategic plan. Goals, objectives and targets should be specific, measurable, achievable, relevant and time-bound ...

Defining the objectives of a small business helps focus all aspects of business strategy and management toward achieving the goals in mind. The business owner and and close advisers should sit down to ...

Opinions expressed by Entrepreneur contributors are their own. Chances are, you’ve come across the phrase “SMART goals” before while reading entrepreneurial content on the web. Search Google for ...

It’s important to make sure that you have meaningful and realistic objectives for your SharePoint solution. If you want business decision makers to pay attention, your objectives need a measurable ...

Maintaining growth and a competitive edge requires more than a viable business model or innovative products and services. It commands precise measurement and strategic performance management. If ...

A new study shows that working smarter, not harder, can lead to better control of invasive weeds. And the first step is to clearly define your weed control objectives. A new study in the journal ...