It’s incredibly efficient to have such a wealth of insight in one place. We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

Using First Insight's solution allows M&S to continually listen to customer feedback and demand indicators, "ensuring new products are developed based on genuine shopper insights. This approach ...

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Michelle Evans, global lead for retail and digital shopper insights at Euromonitor, said that indicates that Walmart is also gaining market share from lower- and middle-income customers.

That was one of the main themes emerging from The International Shopper Insights in Action Event, a three-day conference held in Prague in November 2013. Respective case studies from Debenhams, the ...

Loyal Hudson’s Bay shopper Christopher Lui shares his perspective on the retailer’s decline, key missteps, and whether it can ...

Are you a highly analytical and self-motivated individual with a knack for uncovering valuable insights from complex data? Do you have experience in the FMCG industry and the ability to influence ...