The integration of quantum computing into financial markets is ushering in a new era of precision in dynamic pricing and customer relationship management (CRM). Harsh Pachori explores how quantum ...

Mother's Day is a chance to connect with two customers at once – the child and the parent; the gift buyer and the recipient.

As retailers refine their 2025 marketing strategies against signs of softening demand, one key priority should be improving ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and ...

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the ...

Introducing a new series highlighting ways pharma companies can up their game in winning earned media—and ultimately deliver greater impact and value from their messaging.

Prerna Asthana has been awarded a 2025 Global Recognition Award for her exceptional contributions to data science innovation ...

Cybercriminals are using artificial intelligence (AI) to create spear phishing attacks personalized against a specific ...

A study recently completed by marketing provider Lyris and the Economist Intelligence Unit found personalization was a top strategy of marketing executives surveyed (Mind the Digital Marketing Gap).

The market is characterized by trends such as personalized medicine, targeted therapies, and combination treatments. Key players include Eli Lilly, B ...

CleverTap, the all-in-one engagement and retention platform, today announced the acquisition of rehook.ai, a Y Combinator-backed ...