By deepening your understanding of the different mindsets of target customers before your segmentation study, you can animate your customers in a way that lets you develop strategies to drive your ...

The implications of this we believe are that that in conducting a segmentation study, most practitioners rarely go beyond using segmentation as a tool for ‘describing differences between distinct ...

The study’s design provided a controlled look at how internal scripts influence event segmentation, but it had limitations. The stories used followed the scripts closely, with no major ...

There is an additional benefit of market segmentation: identifying existing customers whose profiles are predictive of high value for targeted up-selling. The following real-life case study provides a ...

In online marketing, socio-demographic data—encompassing attributes such as age, gender, income, and education—has ...