Nevertheless, in the right circumstances, segmentation can be an extremely powerful tool: a starting point for further development and action. The challenge for the research industry is that client ...

Be thorough in exploring your consumers' mindsets before developing your segmentation survey. Use qualitative research or in-depth quantitative research to unearth fears, aspirations, and motivations ...

Previous attitudinal and needs-based segmentation research in Alzheimer's has been highly successful in accomplishing those goals. Deeper segmentation for deeper insights Within the Alzheimer's ...

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.

Market segmentation is widely practiced by marketing and research professionals in most industries. Most market research companies boast market segmentation as part of their ad hoc services and there ...

Research and experience show us that "blanket" advertising ... and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget more efficiently for ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

A novel DIPN method enhances GA segmentation by integrating ConvLSTM, projection attention, adaptive pooling, and contrastive ...

The Growth Lab's Research Seminar series is a weekly seminar that brings together researchers from across the academic spectrum who share an interest in growth and development.