M.S. Dhoni's trademark application for 'Captain Cool' mirrors a trend among celebrities capitalizing on their nicknames.

"There's a ton of ripple effects I'm hearing in the Valley," said Deedy Das, of Menlo Ventures. "There is a sense of jealousy ...

Gonzalo Garcia scored his third goal of the Club World Cup to send Real Madrid through to the quarter-finals Senate Approves ...

From Dhoni to Usain Bolt, here’s how top athletes trademarked iconic names, phrases, and poses to build their global brands.

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