Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an ...

Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

Roku has reportedly started upsetting its users by testing auto-playing video ads, which pops up even before the home screen ...

Roku has confirmed user reports that it is testing auto-playing video ads before loading the home screen. Owners of ...

Known for pushing the boundaries when it comes to streaming ads, Roku’s latest test stepped way over the line.

Roku is testing a startup ad before users get to the home screen when booting up the device. Roku has confirmed the new ad feature is not permanent yet, and that it is currently testing it. Recently, ...

Roku is experimenting with delivering users ads when they first turn on their streaming device. Users, understandably, are ...