At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers ...

Relationship management is a strategy in which an organization maintains an ongoing level of engagement with its audience and supply chain.

Written by Christopher Russow, as originally published in The Reverse Review. Over the past decade, technology has become a critical part of the mortgage business and has worked its way into lead ...

Business relationship management (BRM) is an important and growing movement, inside and outside of IT. Conceptually, it has existed for years, but now, energized by formalized process, digital ...

Contact management is an essential aspect of business operations. Learn about the importance, benefits and tools available for effective contact management.

Peter Gratton, M.A.P.P., Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at ...

A hugely important milestone for CRM solutions came in 1999 when Salesforce was launched. However, the importance of the event wasn’t fully recognized at the time.

One negative aspect of the customer relationship with management comes from perceived familiarity. It is in a company's best interest to make sure every customer feels important and special, but ...

When we discuss Customer Relationship Management (CRM) it's often in the context of technology. But technology is only one element, and not the hardest one to grasp.CRM is about people, processes ...

Customer Relationship Management: Features, Importance and Leverage November 3, 2023 by David Edwards Leave a Comment A study co. Tuesday, 02 January 2024 12:17 GMT.