PepsiCo worked with the Shoe Surgeon to reimagine a few pairs of the former NBA star's own Shaq Attaq Reebok sneakers, in honor of 32 years of working with Shaq. More from Footwear News ...

The result was a huge success, anyone who was alive during the early-1990s would remember Reebok's Shaq Attaq shoes with their inflatable tongues and catchy marketing. The Reebok success story From ...

NBA legend Shaquille O'Neal is the focus of Netflix's upcoming sports docuseries Power Moves.

From hoops to fairways, Allen Iverson takes a shot at golf with Reebok and Shaquille O’Neal by his side. Iverson's rebound from bankruptcy to vice-president at Reebok showcases a pivot from ...

Well, why not? Golf is hip. Golf is in. And Reebok is seeing its biggest competitors making waves, thinking "Why not us?" ...

On Tuesday morning, Reebok announced its return into the performance Golf category with the introduction of Reebok Golf. The collection is a full performance footwear and apparel franchise ...

Shaquille O'Neal may have wanted to say something nice about the Detroit Pistons, but he somehow managed to make the situation far worse. Despite low preseason expectations, the Pistons (37-29 ...

Today, arguably, O'Neal is one of the most visible brands in sports, with names like Chief Fun Officer for Carnival Cruise Line or Dunk Man for Reebok, Shaq-A-Licious for Hershey's, Tool Shaq or ...

The keyword here is most. According to NBA legend Shaquille O’Neal, the Pistons aren’t entertaining. In Shaq’s eyes, a team has to be at the top in order to be entertaining. During a ...

Shaquille O'Neal said he reached out to Bridgeman to learn about being an entrepreneur. First, it was Five Guys. Then Papa John's, Krispy Kreme and Auntie Anne's. There was 'Luv Shaq' vodka and ...