In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.

"The future of shopping is personal, frictionless, and creator-led," said Krishna Subramanian, CEO and Co-Founder of Captiv8. "With Captiv8 Storefronts, we're giving every brand - whether retail or ...

Online - A stunning website may catch the eye, but without understanding why visitors arrive, it’s just digital art. The real ...

Learn how to boost engagement, improve user experience, and drive measurable results in your digital marketing efforts.

Webinars power multi-touch B2B campaigns by engaging prospects across all funnel stages. Intent Amplify™ boosts conversions ...

(Bloomberg Opinion) -- Housing market softness in the back half of 2018 has investors and the public wondering how bad things might get. It’s understandable that people would be worried,..

Backlinks are still one of the most powerful SEO signals. But for conversion-focused SEO, you want to focus on quality over ...

The problem? 61% of these same marketers say it’s their biggest challenge. This gap exists because most aren’t implementing ...

OS payer growth rose 14% YoY, driving a 10% revenue increase, with IAP gains of 19% in ROW and 31% in Emerging Markets, signalling a global expansion beyond mature regions.