The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

PUMA SEA is creating its first-ever running commercial video that shifts the spotlight from elite athletes and podium ...

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

Mumbai: South United Football Club (SUFC) partners with Sprentzo, a leading sports equipment rental platform, to open an on-site PUMA store at SUFC's Ulsoor facility. This partnership enhances the ...

PUMA is celebrating Ghostbusters 40th anniversary with two Suede XL colorways inspired by iconic franchise villains. The ...

PUMA has officially launched its largest flagship store in Sunway Pyramid, Kuala Lumpur in Malaysia. The 12,000 sqft store is the largest store in Southeast Asia (SEA) and cements the brand's ...

KidSuper x Puma track jacket, Awake NY x Levi's, Merz B. Schwanen, and more are featured in this week's roundup.

Virat Kohli shared a video of himself drawing the Puma cat, which led to a wave of memes comparing his artwork to Majnu Bhai's painting from the movie 'Welcome.' The playful post was part of PUMA ...

It's time for another edition of Fashion Obsessions! Come with us as we look at new stores, fresh releases and more.

The newest drop from PUMA Hoops and WNBA star Breanna “Stewie” Stewart. Inspired by Tokyo’s iconic late-night neon signs, the ...

The retailer remains committed to being the "Heart of Sneakers" and is focused on future growth through innovation and ...

Frasers Group has opened the doors to its latest Frasers flagship as it continues to phase out its House of Fraser brand.