The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

Mike Puma, The Post's Mets beat reporter, joins New York Post Sports anchor Brandon London ahead of the Amazins' big series ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

The upcoming weekend is full of action for our Youth Teams, with a long list of matches from Friday to Tuesday. The men's ...

Virat Kohli was tasked with creating a 'live painting' of a Puma Cat with background music of 'Leonardo DiCaprio' starrer ...

The retailer remains committed to being the "Heart of Sneakers" and is focused on future growth through innovation and ...

Frasers Group has opened the doors to its latest Frasers flagship as it continues to phase out its House of Fraser brand.

Inspired by Verdy’s fan-favorite Visty plushie, this Sb Dunk sports a corduroy upper with furry pastel underlays, a padded ...

Whether football, running, swimming, or yoga is your thing, Puma, HRX, Keepfit, and CULT's activewear must-haves will get you ...