The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

Retailers across categories are adopting experiential retailing to foster connections with customers, enhance brand loyalty, ...

The app even features order tracking and a personalised experience that makes shopping for shoes and athletic gear easier. To download the Puma app, head to the App Store, Google Play, or scan the ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

Sports company PUMA and Google Cloud today announced an expanded partnership that is enhancing the digital shopping experience for millions of PUMA consumers worldwide using generative AI (gen AI).

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

The company said through this partnership, PUMA customers shopping online will benefit from localised experiences, featuring dynamic payment pages customised to their specific needs. Orkhan Abdullayev ...

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

Pegman, the chunky yellow avatar of Google Maps, has turned blue as part of a promotion with pop star Billie Eilish.

As the US Department of Justice aims to break up Google's alleged ad tech monopoly, experts say that remedies sought in the antitrust trial could potentially benefit not just advertisers and ...