Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

Grab the best pre-deals and offers on sports shoes from top brands like Puma and Reebok with up to 60% off. The Amazon Great ...

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

Sports company PUMA and Google Cloud today announced an expanded partnership that is enhancing the digital shopping experience for millions of PUMA consumers worldwide using generative AI (gen AI).

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

In the last few months, I've taken my white sneakers to England, Scotland, San Francisco and beyond, and while my shoes got ...

Frasers Group has opened the doors to its latest Frasers flagship as it continues to phase out its House of Fraser brand.

Retailers across categories are adopting experiential retailing to foster connections with customers, enhance brand loyalty, ...

After a year of testing, we've identified 12 marathon shoes that will boost your performance and make the race more enjoyable ...

When the Adidas Sambas became the shoe of the summer of 2024, Dakota Johnson started her own sneaker trend by wearing Nike's ...