Charlotte Hornets guard LaMelo Ball introduced his latest PUMA MB.04 shoes, and the buzz has been strong. The ad for his fourth signature sh ...

A ruinous pandemic business strategy, declining innovation, exodus of talent, and a “worst sneaker of all time” accolade has ...

In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

The Advertising Standards Authority (ASA) has upheld a complaint against a social media advert for Nike trainers.

Hill faces challenges like restoring innovation, rebuilding wholesale partnerships, and improving financial performance after ...

A “misleading” online advertisement for $35 Nike sneakers has been banned in Britain for failing to make clear that the ...

Several athletes representing different brands have made the trip to China in recent weeks to promote their new hoop shoes. However ... Nike before flirting with PUMA in sneaker free agency ...

Aaron Nesmith and Darius Bazley will don the latest effort from New Balance in merging multiple underfoot technologies into one shoe, the Two Wxy v5, to blend various performance attributes into ...

Vice President Kamala Harris’ campaign on Friday launched a new television ad seeking to tie former President Donald Trump to North Carolina’s Republican gubernatorial nominee Mark Robinson ...

He has represented the company since 2022, and now his latest shoes celebrate his new journey and a fresh start for the 2024-25 NBA season. Aside from dropping a new shoe, Johnson changed his ...

A near exact remake of a 1982 tennis performance shoe, Brian Lynn, New Balance global vice president of lifestyle, tells me the design is timeless and wearable. “It came out in 1982, but still ...