The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...

Puma Investments has opened a new £50 million fundraise for Puma VCT 13. Following a strong year of deployment, the VCT ...

To celebrate the 40th anniversary of the iconic original Ghostbusters film, PUMA is set to launch two sneakers inspired by ...

Leading sports and athleisure wear brand Puma is all set to treat fans with a birthday bash. The hype is sky-high, and celebrities like Kareena Kapoor Khan, Virat Kohli, Anushka Sharma and Mary Kom ...

In addition to the previous colorway reported, the A$AP Rocky x Puma Inhale sneaker has just been confirmed with two more ...

While we shop stylish sneakers for our kids, every parent's top priority is to provide comfort to their child. Sneakers for ...

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

Global sports brand Puma has partnered with Web3 mobile game UNKJD Soccer to bring its licensed content into the blockchain ...

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...