The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Puma Investments has opened a new £50 million fundraise for Puma VCT 13. Following a strong year of deployment, the VCT ...

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

The retailer remains committed to being the "Heart of Sneakers" and is focused on future growth through innovation and ...

Frasers Group has opened the doors to its latest Frasers flagship as it continues to phase out its House of Fraser brand.

Kia is tantalisingly close to outselling Hyundai in Korea, greatly aided by the new Sorento, a model which is now far more ...

Devin Booker Giannis Antetokounmpo Ja Morant Kevin Durant LeBron James Sabrina Ionescu A’ja Wilson (Coming 2025) Caitlin Clark (Coming 2025) ...

Inspired by Verdy’s fan-favorite Visty plushie, this Sb Dunk sports a corduroy upper with furry pastel underlays, a padded ...

Here's everything you need to know about the concepts and production models that will be showcased in Paris this October ...