The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

Fall is here, which means summer sales are drawing to a close. Fortunately, Puma has plenty of athletic apparel and running ...

OpenSea users claim that NFTs are securities in a proposed lawsuit, and a Philippines government agency educates the ...

For those who love Puma’s Deviate Nitro series, their newest edition of the trainer (the third) brings back its ...

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

PUMA is celebrating Ghostbusters 40th anniversary with two Suede XL colorways inspired by iconic franchise villains. The ...

Marks for A$AP Rocky only appeared on the insoles of 150 random pairs of the Inhale OG sold earlier this year, which will ...

Puma Investments has opened a new £50 million fundraise for Puma VCT 13. Following a strong year of deployment, the VCT ...

PUMA's latest release, the Mostro Archive Pack, is a testament to the enduring legacy of the iconic Mostro silhouette.

Puma kicked off the the campaign via an Instagram video with brand ambassadors Virat Kohli, Anushka Sharma, Mary Kom, and ...

It's time for another edition of Fashion Obsessions! Come with us as we look at new stores, fresh releases and more.