Joey Logano was one of the top performers in the program's inaugural season. Meg Oliphant / Getty Images When eventual 2025 NASCAR Cup Series champion Kyle Larson was preparing for his Indianapolis ...

NASCAR says its first Driver Ambassador Program delivered significant growth in 2025, creating a measurable rise in driver visibility and off-track engagement. The program launched at the start of the ...

As Kyle Larson lifted the 2025 NASCAR Cup Series championship trophy under the bright desert lights, there was another win happening away from the track. NASCAR leaders were celebrating the strong ...

NASCAR's Driver Ambassador Program has reportedly produced increased media metrics in its debut attempt. The initiative was driven by a $1 million bonus to the driver who completed the most ...

Ram's return to the NASCAR Craftsman Truck Series has already generated plenty of intrigue and excitement. An announcement on Monday added to that intrigue, as Ram unveiled its "Free Agent Program" ...

The program offers individuals from different motorsport disciplines an opportunity to race its No. 25 championship truck. Fans of NASCAR are in for a treat. If you’ve been following the sport, ...

Kaulig Racing and Ram said they would bring some outside-the-box ideas to the Craftsman Truck Series – and they’re delivering with the next phase of the truck manufacturer’s return to NASCAR. It was ...

Fans of NASCAR are in for a treat. If you’ve been following the sport, chances are you might’ve heard of Ram's return to the Craftsman Truck Series. For its driver lineup next year, the company is ...

Ram will be making its triumphant return to the NASCAR Craftsman Truck Series next year. The truck brand announced on Monday that one of the five race seats at Kaulig Racing, its anchor team, will ...