Despite movements to end testing, cosmetic, pharmaceutical, and other companies continue to test on hundreds of millions of animals annually.

In today’s fiercely competitive marketplace, where consumers are bombarded with a sea of product options, the key to standing apart lies in building unwavering trust and credibility. Brands need to ...

Consumer Reports has been testing popular products and advocating for consumers for almost 90 years, but just how does the nonprofit work? Is it really as independent as it claims? Here’s what you ...

If you’re interested in trying out shoes from Nike, the brand has a product testing program that you might be interested in applying to. On a separate website dedicated to product testing, Nike broke ...

Dana Kim is the CEO of Highlight — a leader in Agile IHUT. Helping CPG brands innovate, test, and successfully launch new products. Brands have a waste problem, and the e-commerce boom during the ...

If you’re a fan of New Balance and want to get a feel of the athletic brand’s products before they hit stores, there is a product testing program that you could apply for today. To become a product ...

We’ve built a first-rate testing program that showcases our commitment to authenticity and rigorous testing. Our team of in-studio and on-location testers methodically yet authentically put products ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. Thousands of people every month search for ways to get paid to ...

Even if you believe your new product idea is a guaranteed winner, testing the market before you launch can help you tweak what you're selling or how you're selling it, helping you maximize your ...