Traditional branding has always been about a logo, a color palette, a typeface, or a slogan, and while this approach may make a brand recognizable, but it can also feel stagnant in today’s innovative ...

A study called “Branded in Memory” asked more 150 Americans to draw 10 famous logos from memory as accurately as possible. The study found that very few people could create near-perfect drawings of ...

New logo not far removed from old Product launches include Windows 8, Surface tablet 25 years since Microsoft logo update Microsoft on Thursday unveiled a new corporate logo for the first time in 25 ...

We recently heard about an upscale British department store that has asked popular brands to create logos that exclude their names, thus reducing "visual clutter." This got us to thinking, are brand ...