A US District judge has ruled that Google monopolized the ad tech market, stifling competition and innovation.

Programmatic advertising is an automated way of purchasing online ad impressions that uses algorithms and user data to accurately hit the target audience. In the conditions of fierce competition and ...

A federal judge ruled that Google illegally cornered the online advertising market by linking its tools together to block out ...

Chinese manufacturers on TikTok are revealing what it takes to make luxury fashion —raising questions about greenwashing, ...

What’s the price of tasting success in India’s ultra-competitive FMCG landscape? According to Reliance Retail, it’s Rs 9.

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

A federal judge rules Google violated antitrust law in its web advertising business. What this could mean for the tech ...

IPL's Bengaluru franchise has sued Uber Moto in the Delhi High Court over an ad featuring Travis Head that 'disparages' it.

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ...

The name change signals Apple's growing interest in the billion-dollar business with advertising in its own apps.

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...