The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

Frasers Group has opened the doors to its latest Frasers flagship as it continues to phase out its House of Fraser brand.

Channel Ambrose's confidence with this professional look you can wear from day-to-night. We've handpicked key items to ...

Rally Chile’s gravel stages host round 11 of the 2024 World Rally Championship season, so here is how and when you can watch ...

MetropolitanRepublic enlisted social media influencers to promote giant oil project as climate campaigners suffered beatings ...

The A$AP Rocky x PUMA Mostro 3D “Red” is set to drop on the same day as the rapper’s A$AP Rocky x PUMA Inhale OG sneakers, ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Charlotte Hornets guard LaMelo Ball introduced his latest PUMA MB.04 shoes, and the buzz has been strong. The ad for his fourth signature sh ...

Mike Puma, The Post's Mets beat reporter, joins New York Post Sports anchor Brandon London ahead of the Amazins' big series ...

Jake Paul is sparing no expense for his upcoming boxing match with former heavyweight champion Mike Tyson. In a video with ...