Although they were written more than 400 years ago, the words of William Shakespeare remain timeless. Thanks in large part to ...

If you’ve ever talked about “the birds and the bees” or referenced “the best laid plans of mice and men,” then you’ve inadvertently quoted some of the English language’s most famous poets.

That's where brand personification comes in ... Dig into her flaws and embrace them. If, for example, you often fall behind on deliverables, how would that reflect in your brand's personality? Step 2: ...