The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Virat Kohli shared a video of himself drawing the Puma cat, which led to a wave of memes comparing his artwork to Majnu Bhai's painting from the movie 'Welcome.' The playful post was part of PUMA ...

Exciting rewards every 8 hours: Top shoppers can win premium gadgets like an Apple iPhone 15 (512GB), Apple MacBook (512GB), ...

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...

Topsports International Holdings, Ltd., a China-based retail operation with Nike and Adidas as principal brand partners, is ...

Nike Inc (NYSE:NKE) and Adidas AG (ETR:ADSGN) dominate the market for iconic sneaker lines, outpacing other sportswear brands by a significant margin. Both companies continue to rely on their ...

Retailers across categories are adopting experiential retailing to foster connections with customers, enhance brand loyalty, ...

Hill faces challenges like restoring innovation, rebuilding wholesale partnerships, and improving financial performance after ...

People like yourself might not have all day to online shop…which is why we’re committed to doing it for you every week. No ...

It was announced earlier this year that following an absence of just over 20 years, PUMA, one of the world’s most ...