Aston Martin has entered a long-term partnership with PUMA, the renowned sportswear manufacturer, which will begin in the ...

A Formula 1 team have announced a major signing ahead of the 2025 season. The news comes as the 2024 campaign nears its ...

The brand will become the team’s official sportswear, athleisure, and technical gear partner in a long-term deal.

The Aston Martin Formula 1 team announced on Tuesday a new long-term partnership with renowned sportswear brand PUMA. PUMA ...

PUMA has built a prominent presence in motorsport since the 1980s through advanced racewear and partnerships with top teams and drivers, including Ferrari's Charles Leclerc, Mercedes, Williams, and ...

Available now are four different "Neon Energy" collections, with each drop designed in partnership with partners Mercedes AMG ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

Lifeist Wellness Inc. ("Lifeist" or the "Company") , a health-tech company that leverages advancements in science and technology to support wellness in innovative ways, is pleased to announce that its ...

Unify.Health, which has created the first medical record platform controlled by athletes, is proud to announce a groundbreaking 20-year partnership with the Canadian Football League Players' ...

D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

Puma has released numerous trainer collaborations with racing giants like Ferrari, BMW and Mercedes-AMG, so I wouldn’t be ...