NIL has changed the landscape of college sports — and another seismic shift could be on the way LSU was one of the first ...

The LSU football program is planning to sell jersey advertisements with approval from the NCAA. A move that will go over well ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

Sponsorship logos are legal on football fields, and when that was approved, LSU athletic director Scott Stricklin immediately ...

Some college football fans aren't happy about the direction of one SEC program, which plans to make jersey alterations for additional revenue.

Kentucky transfer forward Mo Dioubate revealed that putting on Wildcat gear made him feel like the "Fresh Prince".

While currently against NCAA rules, LSU is preparing for the possibility of having advertisements on football jerseys in the ...

The Charlotte Hornets selected Duke Blue Devils' star Kon Knueppel with the fourth pick in the 2025 NBA Draft, and his new ...

Turning Bristol Motor Speedway into a baseball field worthy of hosting Major League Baseball takes time and a plan.

ALTOONA, Pa. — Penn State Altoona Intercollegiate Athletics announced on Monday the launch of the Varsity A Club in support ...