I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Meta Platforms said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Koum’s ‘no-ads’ approach is about to be dumped by Mark Zuckerberg’s Meta, the social media app’s owner. This should be fine, ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...