Meta has launched its initial testing phase for advertisements on Threads, the company’s text-based social media platform.

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.

The ads will be images that appear between pieces of content in the Threads home feed for a "small percentage" of people.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. It may not have reached a billion users just yet, ...

Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what ...

This marks the first step in Meta’s efforts to monetise Threads, which launched in July 2023 as a competitor to X (formerly ...

Meta is beginning its first “small test” of ads on Threads, Instagram head Adam Mosseri announced, as the company looks to ...

Threads will soon have ads. On Friday, Instagram head Adam Mosseri announced that Meta is beginning a "limited, early test of ...

Piper Sandler analyst Thomas Champion recently noticed a new feature in Reddit (RDDT) Ads Manager, namely a beta option to import a campaign ...

As such, the tech giant is conducting a limited test of ads on Threads with a small number of advertisers, allowing them to extend their existing Meta ad campaigns to the app while the service ...

It may not have reached a billion users just yet, but Meta’s decided to launch ads on Threads anyway, with initial testing to begin with selected users/brands in the U.S. and Japan.

"Businesses will be able to extend their existing Meta ad campaigns to Threads—without the need for bespoke creative or additional resourcing—by simply checking a box in Ads Manager.