The question now is, how do you become (or get back to being) a winning brand by putting content at the heart of your customer-centric mindset? Let's look at three things that will help you become a ...

A new marketing paradigm is emerging—human-centric marketing, which is an evolution of our current customer-centric approach ... Kotler offers a concise definition of this emerging marketing paradigm: ...

Explores the current thinking and writing on the subject of customer-centricity, the ethos that places good service and customer-experience at the heart of a brand's strategy. Customer-centric brands ...

While these factors are important, sustained business growth ultimately hinges on customer centricity – putting your customers at the heart of everything you do. In today’s competitive market ...

According to Alan Goodrich, Regional Sales Manager at ERI, wealth managers must put customer-centricity at the core of their ...