Explores the current thinking and writing on the subject of customer-centricity, the ethos that places good service and customer-experience at the heart of a brand's strategy. Customer-centric brands ...

Discover how prioritising customer-centricity can transform your business strategy and drive growth. Explore five essential ...

A new marketing paradigm is emerging—human-centric marketing, which is an evolution of our current customer-centric approach ... Kotler offers a concise definition of this emerging marketing paradigm: ...