Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

SAG-AFTRA has already reacted to the Disney and OpenAI deal, saying it is “monitoring the agreement.” Here are a few candid ...

The athletic apparel company said Chief Executive Officer Calvin McDonald will step down in January and relinquish his board ...

Tucked between Wisconsin’s famous waterparks and rolling countryside sits a red barn that doesn’t house livestock but instead contains what might be the state’s largest collection of yesterday’s ...

McDonald's has since removed the advert from YouTube and told BBC News that it was "an important learning" on "the effective ...

The ad, widely panned as "AI slop," was removed from YouTube just four days after being posted by McDonald's Netherlands.

Featuring Sandra Bullock and Benjamin Bratt, the action-comedy was a box office hit in 2000 and became a future cult classic ...