Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees HotWheels at Mattel. He estimates that adult collectors ...
but also because it is one of Mattel's first HotWheelscreations which has gone on to inspire and entertain both adults and children for decades. The 1968 Pink Beatnik Bandit attracts big ...
Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...
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