Data shows that the strategy is having a bit of a moment, whether you're talking about pricing or customer acquisition.

With its $80 million funding round, Hightouch becomes a startup unicorn. It uses AI to transform marketing and sales, ...

As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...

Agentic marketing and customer experience (CX) allow customers to shape their own journeys, guided by AI-driven insights that ...

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Olivia Harry of Nelson Bostock (part of Accenture Song) shares insights into how light-hearted marketing can add that ... and breathing new life into customer relationships. Many B2B brands ...

And with that, customer lifecycle marketing (CLM) moves to the forefront. Regardless of economic conditions, generating new leads and closing new deals is critical. At the same time, however, growth ...

Some 47% of agency PR professionals and 45% of in-house PR professionals say public relations will become more aligned with marketing in the next five years. Public relations professionals say the ...

The intense competition of the global marketplace means that marketers must translate the voice of the customer in ... A degree in marketing equips graduates for a range of professions, from marketing ...