Robert Half named Nick Cerise as its chief marketing officer. In the role, Cerise will lead the company's global marketing, overseeing digital and web marketing, data analytics, customer insights and ...

Data shows that the strategy is having a bit of a moment, whether you're talking about pricing or customer acquisition.

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Sapiens International Corporation N.V. reports earnings inline with expectations. Reported EPS is $0.37 EPS, expectations ...

As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

A Lubbock-based marketing agency has launched its new public relations arm to better support businesses and their goals. Primitive stated that public relations services go beyond press releases ...

The Bank of the Philippine Islands (BPI) received multiple honors at the 60th Anvil Awards, reinforcing its leadership in strategic and purpose-driven communications. Organized annually by the Public ...

Olivia Harry of Nelson Bostock (part of Accenture Song) shares insights into how light-hearted marketing can add that ... and breathing new life into customer relationships. Many B2B brands ...

Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the best small business CRM software we've tested.

According to the Kremlin, Xi asserted that he is “ready . . . to elevate Chinese-Russian relations to a new level.” Putin said the two countries “stand united in advocating for a more just ...