11 ways companies can safeguard customer marketing data
2. GET CERTIFIED ON THE LATEST CYBER SAFETY MEASURES.
17 Steps Marketing And Comms Pros Can Take When Navigating AI Ethics
As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...
Marketing2y
Customer Marketing: The Key to Surviving the Economic Downturn
And with that, customer lifecycle marketing (CLM) moves to the forefront. Regardless of economic conditions, generating new leads and closing new deals is critical. At the same time, however, growth ...
The Drum15d
A human approach to B2B marketing can breathe new life into customer relations
Olivia Harry of Nelson Bostock (part of Accenture Song) shares insights into how light-hearted marketing can add that ... and breathing new life into customer relationships. Many B2B brands ...
CMS Wire6d
Agentic CX and Marketing: The Future of Customer Journeys
Agentic marketing and customer experience (CX) allow customers to shape their own journeys, guided by AI-driven insights that ...
Marketing1mon
The Future of Public Relations: Trends, Skills, PR vs. Marketing
Some 47% of agency PR professionals and 45% of in-house PR professionals say public relations will become more aligned with marketing in the next five years. Public relations professionals say the ...
Lubbock Avalanche-Journal13d
Lubbock-based marketing agency for businesses names new public relations director, services
A Lubbock-based marketing agency has launched its new public relations arm to better support businesses and their goals. Primitive stated that public relations services go beyond press releases ...