The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...

we have found that marketing operations is an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and 3Cs ...

The international education sector is navigating very choppy waters. UK universities saw a 26% drop in international ...

To help combat the effects of climate change, Meralco has been pushing its sustainability agenda, underpinned by four pillars or what it refers to as the 4Ps ... for a diverse mix of energy ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...